Sarah Coventry jewellery was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, it is recognized as the oldest direct selling jewellery company in the world. They did not design their own jewellery but used other manufacturers to produce their jewellery. Most of the production happened in the state of Rhode Island.
Sarah Coventry Jewellery was only sold at home parties—mostly in the 50′s and is now collectible and getting scarce. Sarah Coventry had a Lifetime Guarantee…the cards stated “may be sent back for repair to: P.O. Box 7899, Warwick, RI 02887. Please include handling charge of $1.50.” I’m not sure if this is still being honoured. Sarah Coventry discontinued operations and home parties in 1984. The better sets and pieces are expected to rise in price and every collector should have a few pieces of Sarah Coventry in their collection.Sarah Coventry MARKS Coventry and Sarah Coventry First used 1949 SC First used 1950 Sarah First used 195 Sarah Cov First used 1953.